FROM liposuction to implants, hair removal, piercings and tattoos, the pressure to transform oneself in the titillating public’s own image these days is stifling. One of the more popular ways to change one’s appearance is altering skin colour. With an array of tanning salons and fake tans-in-a-can on the market, there’s something for everyone. Oh, your skin’s already naturally dark? Well, let’s not forget skin whitening cream, as the grass is always greener, right?
Wait a minute; do we really need streets pulsing with the orange hue of collars smudged with fake tans? And what of the skin bleaching products running rampant across Asia and Africa? Oh yes, those with the skin tones westerners salivate over are queuing up to strip their skin of its enviable colour.